#CROSSFIT SOFTBALL THROW FAIL SERIES#

#CROSSFIT SOFTBALL THROW FAIL SERIES#

On a recent podcast with Talking Elite Fitness, Dave Castro outlined some ideas for a more participatory series of events throughout the year. However, people areВ terrifiedВ to go into a CrossFit gym if they canвЂ™t do a pull-up.В CrossFit HQ recognized some of these issues and has made moves to rebrand as a less intimidating training program.Д«ut, let me tell you, firing the entire CrossFit Games media department and instead pumping out videos of octogenarians lifting antifreeze jugs hasnвЂ™t exactly been a winning strategy. No one expects that they need to be running a subВ 14 minuteВ 5k decked out inВ VaporflysВ in order to sign up for their Thanksgiving Day Turkey Trot. In other sports, people donвЂ™t have confusion about the fact that вЂњcatch in the backyardвЂќ and вЂњthe NFLвЂќ both fall under the umbrella of вЂњfootball.вЂќ No one expects to get sacked by Brian Urlacher while theyвЂ™re throwing a football around with a friend. I think there is tremendous opportunity in the CrossFit Games here.В It has always been a blessing and a curse that CrossFit is both a sport and a training methodology. So, under new ownership, what can CrossFit HQ do not just to undo the negative PR of the last several weeks, but to make it aВ no brainerВ to want to Affiliate with the brand?В How can they make it anВ obviou sВ financial win to pay for the name CrossFit? Taking a Closer Look at the CrossFit Games

A lot of the public perception of CrossFit comes from several bad actors: Machiavellian competing licensing organizations like the ACSM and the NSCAВ fear-mongering, click-hungry journalists realizing that hit pieces and controversy generate attention, and incompetent and dangerous Coaches indoctrinating their members with unfortunate ideas about training and intensity. Now, these dynamics are not the fault of CrossFit HQ. вЂњYes, we do CrossFit, but itвЂ™s not crazy we swearвЂќ and вЂњYes, we do CrossFit, but we try to focus the programming on trainingВ more than testing.вЂќ This puts many gym owners in the precarious position of playing both offense and defense with regards to the brand name. Simultaneously, new members who have moved to town will sometimes be irritated after their first few weeks because they havenвЂ™t maxed out their Power Clean yet and, of course, because there arenвЂ™t enough Hero WODs and they havenвЂ™t puked after any workouts yet. And, of course, they worry everyone pukes after every workout. There are plenty of potential members who are terrified to come into a CrossFit gym because they think everyone there will be shirtless and screaming as they slam barbells from overhead. This has historically been an easy sell, although there have been some negatives of associating too closely with the name CrossFit - even before any of the recent issues. While many have claimed that they will unaffiliate, a lot are left waiting to see what shakes out over the next few months and are happy to postpone their decision until the time that their Affiliate fees are due.ДЇor the purpose of this article, IвЂ™d like to set aside any of the hot button, culture war topics associated with remaining a CrossFit Affiliate.В Instead, IвЂ™d like to focus on CrossFit HQвЂ™s value proposition, which is deceptively simple:В вЂњBy paying a few thousand dollars per year to put the name CrossFit on your sign, your website and any advertising you may do, you should make much more than that back in membership payments.вЂќ Given the recent excavation of deep-seated issues at CrossFit HQ and the rapid sale of the brand to Eric Roza, many Affiliate owners are questioning whether they should stick with CrossFit.

Crossfit softball throw fail